The packaging of non-alcoholic beverages often mirrors a real bottle of spirit. Those who have never tasted alcohol before will not have the same experience as people who have, he explains, because “it will be new for them”. “We are unlocking a new palate for non-drinkers,” says Sudera Fernando, a mixologist and brand ambassador for Lyre's Spirit Co. Rather than choosing between a soda or sugar-laden mocktail, the alcohol-free revolution ushers in a smorga sboard of flavours for those who have never tried a sip of booze. The rise of alcohol-free wines, beers and spirits feels like an obvious fit in a region such as the Middle East, where a significant segment of the population are natural non-drinkers. Non-alcoholic beers and bubbles have been around for decades, but have you ever tried a zero-alcohol whiskey or gin? Both drinks have the bite and warmth reminiscent of their alcoholic counterparts, but neither comes attached with the horrors of consuming ethanol nor a hangover.Ī drink or two on a Saturday night doesn't need to involve real alcohol, while mocktails need not be sugary, calorie-packed concoctions any more, thanks to a growing market of sophisticated non-alcoholic options.

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